Media Man Network Blog
Directories For Navigating The World Wide Web and beyond The Matrix
The Media Man Network refers to the operation that is the Media Man group of companies, both online and offline. Media Man is primarily a media, publicity and internet portal development company. Media Man was established in 2001 and covers a dozen different business verticals.
Thursday, December 22, 2022
Monday, December 19, 2022
Media Man Network Blog: Organic Search Results
Media Man Network Blog: Organic Search Results
In Web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the result.
Background
The Google, Yahoo!, Bing, Petal and Sogou search engines insert advertising on their search results pages. In U.S. law, advertising must be distinguished from organic results. This is done with various differences in background, text, link colors, and/or placement on the page. However, a 2004 survey found that a majority of search engine users could not distinguish the two.
Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results.[citation needed] The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads. It has been used since at least 2004.
Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, the term "organic search" is now commonly used outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).
Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent.
The same report and others going back to 1997 by Pew show that users avoid clicking "results" they know to be ads.
According to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.
Users can prevent ads in search results and list only organic results by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads.
Organic search engine optimization is the process of improving web sites' rank in organic search results.
References
Saturday, December 17, 2022
Wednesday, December 14, 2022
Tuesday, December 13, 2022
Tuesday, December 6, 2022
Wednesday, November 30, 2022
Media Man Network Blog: Find your niche business sector For The Internet Matrix and beyond
Find your niche business sector For The Internet Matrix and beyond
We've been working in and around the internet and new media now for the better part of two decades and have continued to ramp up our coverage of this most interesting, dynamic and competitive sectors.
I guess you could say we have carved out our own niche (or specifically - niches). More on that later.
So, what is a niche market anyway? It's a specific topic or topics where one can specialize, either in a paid or unpaid capacity - sometimes both.
For example, my background includes crime scene journalism, combat sports, beach sports, lifestyle, big tech (predominantly Australia and Silicon Valley remotely), Australian Army Reserve (Comms), sports management and promotion, creative arts and entertainment management and promotion, and more. That's alot of background and experience, I know. That's a big part of the reason that having just one website, blog and social media channel was not enough for us. We wanted a bigger slice of the action and felt the need to offer more than "just" one site. We usually write about subject matters that we know a lot about - often intel not commonly known to everyone. This helps keep the readership coming back for more.
If you the reader has a vast background also and is looking to get involved in digital and search engine related business, or ramp up, you may like to adopt or dare I say it - copycat to a certain extent (with credit to me) some of my ideas, while putting your own personal stamp and branding iron on it.
For example, the following are websites of ours that also predominantly have blogs, social media channels and so on:
Real Life Examples of niche websites
Media Man Int - our own modest size, international focussed media and digital media company. We cover over a dozen business sectors. Interviews, articles, scoops, even gossip and much more. A mix of full on journalism, gonzo journalism, opinion pieces, trends et al.
Media Man (Australia) - as above but with more of an Australian and Asia Pacific focus.
Australia Sports Entertainment - all about Australian and international sports. Includes health, well-being, training tips, news scoops, videos, interviews and more.
Wrestling News Media - predominantly pro wrestling aka sports entertainment. WWE, AEW, NJPW, NWA, independents and some UFC, ONE Championship, Bellator MMA etc. Articles, interviews, videos, scoops, fighter contracts, media deals, opinion and more.
Cafe News Media - Cafe News and cafe culture, as the name suggests. A focus on Sydney's Eastern Beaches region as well as Melbourne, Las Vegas, Atlantic City and Bali. Google Local Review profile tie-in works a treat every time. Cheers Google.
Casino News Media - casino news, information and trends of course. Vegas, Atlanta City, Florida, Hollywood, Macau, Monico and beyond, with a dash of Casino Royale and James Bond 007 themes thrown in. Shaken, not stirred. Fear And Loathing in Las Vegas, Vegas Baby and some casino king and pit boss feature and interviews.
Hottest On TV - you guessed it. TV aka Television (hopefully not Tell Lie Vision)..Now includes streaming entertainment from the likes of Netflix, Binge, Paramount Plus, WWE Network, FITE TV, NJPW World, PPV (Pay-Per- View), UFC Fight Pass, SBS On Demand, ABC iView, PassionFlix (Tosca Musk), Court TV, Crime TV Network, National Geographic, History Channel, Internet TV on steroids and so it goes on.
Media For Good - good news in and around the media, sports, tech and community sector. Being a former crime scene journalist and social campaigner was the trigger for this. Many other websites copied this, and we don't mind at all. Helping bring transparency and accountability to society and the world. Shining a light or blowtorch I say. Deer in headlights on occasion and when required.
Coastal New Media - anything and everything pertaining to the coast, coastline, beach culture (especially Australia). Best surfing spots, hidden breaks, surfboards, surf and beach fashion and lingo, beach themed movies ala Gidget and so it goes on. Catch the wave. The ripple effect!
Eastern Suburbs Media - Eastern Beaches of Sydney, Australia. Some cross-over with Coastal New Media and Cafe News Media. What's news in these parts? Compliments a Google Local Review profile very nicely. Catch Of The Day mate!
Be unique to stand out!
How can one stand out in a crowded and even super saturated industry, marketplace and world? What makes you and your company or companies truly unique?
For us, we draw upon a few areas. We use significant gonzo journalism themes and influences (thanks Hunter S. Thompson), pro wrestling and MMA influences and banter (we know alot of wrestlers and did some basic training many moons ago), beach bum banter -; having spent much of our life and times around the beach), as well as many references from 'The Matrix', as we are a superfan of sorts. By using a combination of these terms and themes including "insider lingo", our scribes, websites and channels often stand out from the pack. A dash of controversy ever now and again. We got that idea from former wrestling promoter, television executive and author, Eric Bischoff ('Controversy Creates Cash' being his best selling and famous book). Real NWO (New World Order stuff).
Get The Basics Right - All You Can EAT
E - Expert
A - Authority
T - Trustworthy
Become a Go-To person, if you are not already. If something is opinion based, be up-front about it. Opinion pieces are just that. We all have opinions and different life and business experiences. Life and business is full of perceptions and interpretations. This could relate to the good, great and not so much of Google and other big tech firms, "link juice", social media channels, trust in mainstream news, politics and so it goes on. Respect the audience, readership and self. Don't forget the option of becoming a Google Local Guide (for credibility, reach and passion). Google is your friend, remember. Everything matters, just like baking a cake. Get all the ingredients right. Not too many links. Keep adding quality content that the search engines such as Google will love. Keep testing. Choose your social media wisely and be mindful of what you write and put out there. Birds of a feather flock together. Are you a blogger/Blogspot, YouTuber, Twitter, Facebook, or combination hybrid? Does your social media reflect your business? Aim for the best cake humanly possible. The internet has many world class cakes er websites and best of class webby's and experts on all manner of things. Remember, you are writing for the web, not a 1000 page paperback, so keep that in mind. A best selling book may be in your future, but you are a web based businessperson of authority.
References - LinkedIn, website testimonials..
LinkedIn is a big hit for many SEO, marketing and media professionals. Boost your profile and street and industry cred with authentic references. Create a professional LinkedIn profile, and consider having a business branded channel also.
Aim to have strong agency (creative and advertising) contacts that would be sure to recommend you highly if asked. Hard work and quality work pays dividends.
Repeat business is excellent business. No hard-sell required, as they already know how good you are!
Be Honest With Yourself And Your Audience, Customers and Associates
You know what you know, and you don't know what you don't know!
SWAT
Strengths
Weaknesses
Opportunities
Threats
Focus on your strengths. Share your unique and in-depth knowledge built up from years of experience. Don't fall into the trap of pretending you are an expert on everything about websites and internet business, or even sport or elements of pop culture in the world. Specialize. Focus on strengths.
Niche Market (Wikipedia reminder)!
A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market. Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses. (Wikipedia)
Web Basics 101
Meta-tags
Search Engine Optimization
Website Structure
Links to other authoritative destination websites - Wikipedia, IMDb, CIA world and country directory, Google search tools, popular social media channels.
Create quality and Google / search engine friendly and helpful content, just like 'The Big G' aka Alphabet powers that be keep telling us.
Be Courteous and Respectful to clients, associates, other media - everyone.
Be the white knight with white hat mentality. Some moderate amount of grey is acceptable in my view, but don't become the Black Knight with the black hat and black magic Pandora's Box. The web game is challenging enough already without extra dramas.
Keep building upon your technical skills. Google and Google Console is your best friend!
Have backups and a Plan A, B and C. Things can and do go wrong in business and life in general at times. Minimize the risks. Again, focus on core strengths.
Conclusion
Do your best to offer something of value that is useful and helpful. Most businesses supply products and/or services. You are a problem solver to a problem or challenge. You are also a content creator and even a publisher and educator of sorts. This has a high level of responsibility attached. Know your stuff. Hone your craft. Build up credibility. The right audience will find you. Get your basics and foundation strong, and keep building upon it. To succeed you will need to work hard and work smart. The world is your oyster in the giant ocean and Internet Matrix Of Things. Do enough of the right things well and you are setting yourself up for success. Agent Tingle out for now, and back to the webcode soldier.
Greg Tingle (Founder and Director, Media Man Group)
Tuesday, November 22, 2022
Media Man Network Blog: Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
Media Man Network Blog
SEO Update
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Monday, November 21, 2022
Tuesday, November 15, 2022
Friday, November 4, 2022
Media Man Network Blog: News, Pop Culture, Entertainment...
Blog Update
News
Events
Search Engine News
Media and Marketing News
The Sydney Morning Herald - Media and Marketing
Wrestling News
Pop Culture
Sports
Fox Sports
Streaming
MBS
Alternative
Tourism
Advertising News
Cartoons, Art and Illustrations
Fox News: Political Cartoons For The Day
Website Network
Wednesday, October 26, 2022
Media Man Network Blog: Elon Musk visits Twitter headquarters ahead of takeover deadline
Elon Musk visits Twitter headquarters ahead of takeover deadline
Billionaire Elon Musk said he paid a visit to Twitter Inc's (TWTR.N) headquarters in San Francisco on Wednesday, ahead of a court-ordered deadline to close his $44 billion deal for the social media platform.
"Entering Twitter HQ – let that sink in!" said the caption of a video that Musk tweeted in which he was walking into the Twitter office carrying a sink in his hands.
Elon Musk Twitter
Entering Twitter HQ – let that sink in!
Hours earlier, he hinted at being the company's top boss after updating his profile's bio to "Chief Twit".
Elon Musk Twitter
A beautiful thing about Twitter is how it empowers citizen journalism – people are able to disseminate news without an establishment bias
Twitter confirmed Musk would visit the San Francisco office this week, but declined to comment further.
Banks have started to send $13 billion in cash backing Musk's takeover of Twitter in a sign that the deal is on track to close by the end of the week, the Wall Street Journal reported, citing people familiar with the matter.
Once final closing conditions are met, the funds will be made available for Musk to execute the transaction by the Friday deadline, the report added.
Bank of America and Barclays declined to comment on the report when contacted by Reuters, while Morgan Stanley did not immediately respond to a request for comment.
In the six months of a dramatic back-and-forth since Musk announced his $54.20 per share bid, Twitter initially resisted the deal by adopting a poison pill and later sued the world's richest man after he announced plans to abandon the offer on concerns about spam accounts on the platform.
Earlier this month, Musk proposed to proceed with his original $44 billion bid, calling for an end to the lawsuit by Twitter.
The Tesla Inc (TSLA.O) CEO notified co-investors who committed to help fund the Twitter deal that he plans to close it by Friday, Reuters reported on Tuesday.
Equity investors including Sequoia Capital, Binance, Qatar Investment Authority and others have received the requisite paperwork for the financing commitment from Musk's lawyers, Reuters reported.
Twitter shares were up about 1.1% at $53.91 in extended trading, slightly below Musk's offer price.
Thursday, October 20, 2022
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